Unpacked: A blog by At Last®
Automating operations, protecting margins, and scaling your brand.
people reading the whistl report
Why Returns Policy Beats Speed & Cost
New research from Whistl finds that 57% of UK shoppers now rank a clear returns policy as their most important delivery consideration, and for retailers, that shift has real consequences for conversion, loyalty, and revenue.
Mar 2026
Grayscale sketch-style illustration of a British office worker sitting at a desk, viewed from the side, looking at a computer monitor displaying a subtle upward-trending line graph with a pound (£) symbol in the corner.
UK Return Fees: What Retailers Charge
Three in four of the UK's biggest fashion retailers now charge for returns. The debate is settled - the real question is whether your returns process is smart enough to make it work.
Feb 2026
A woman sitting on a sofa holds an open parcel box while looking at a smartphone showing return options for a pink dress, with shopping bags and the dress visible in the background
Self-Service Returns: A Retail Necessity
How smart retailers are turning returns from a cost center into a loyalty and revenue driver
Feb 2026
The Challenges of Managing Returns on Marketplaces
Different rules, different systems, different expectations. Marketplace returns add friction for customers and complexity for teams - unless you manage them the right way.
Jan 2026
Best UK Returns Solutions for Shopify & Mirakl Marketplaces
Compare the top UK returns solutions for Shopify retailers who sell across marketplaces. Find the right platform to transform your returns from a cost center into a revenue opportunity.
Jan 2026
Returns at Scale: The Hidden Levers Most Merchants Miss
Most retailers treat returns as a cost, missing key levers that turn them into revenue. As return rates rise 10–15% each year, smart reverse logistics is now essential to protect margins and customer loyalty.
Jan 2026
Latest articles
Seamless Shopify Returns Management: Built for Growing Brands
Connect your Shopify store to At Last and transform returns from a cost center into a revenue opportunity. Our seamless integration automates refunds, simplifies exchanges, and gives you complete control over your returns workflow.
Jan 2026
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