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Whistl’s Long-Awaited Answer: A Returns Solution Worth the 5-Year Search

Europe’s biggest 3PL finds a partner in At Last that was elastic enough to serve their 1,200+ person operation and help win key accounts.
Whistl is Europe’s largest third-party logistics provider, specializing in mail, fulfilment, and parcel services, with a commitment to reliability and scalability. As one of the UK’s leading postal delivery companies, Whistl processes approximately 3.6 billion items of mail each year—about 25% of the UK’s total mail volume—highlighting its significant role in the country’s logistics services.
Location
Marlow, United Kingdom
Category
Third-Party Logistics Services
Website
https://whistl.co.uk/
Challenge
Whistl, Europe’s largest 3PL provider, excelled in outbound parcels, fulfillment, and mail but had a clear gap in returns. Their clients needed reverse logistics support, but Whistl was stuck with an outdated, paper-based process. After multiple unsuccessful tenders, they still lacked a solution that checked all the right boxes.
Solution
Whistl partnered with At Last to launch a new returns platform tailored to their logistics leadership. Data synced seamlessly with their WCMS and ParcelHub, while account managers gained the ability to create unlimited returns portals featuring a complete home collection journey. The result? An enterprise-ready returns solution that fit Whistl perfectly.
Results
Super parent-child account with no limit on the number returns portals — each one strengthening client relationships.
API access to fulfil varied reverse logistics usecases including recycling and reseller programmes.
Real-time data integration with ParcelHub, providing complete visibility over returns tracking and enabling proactive resource planning.
Dedicated technical, commercial, and onboarding support to Whistl’s long-term growth.

About Whistl PLC

Whistl, Europe’s biggest name in logistics, are not one to settle for “good enough.” With expertise spanning outbound parcels, fulfillment, and mail, Whistl has built a reputation for excellence across the full spectrum of delivery needs. Known for their commitment to reliability and customer care, Whistl is the partner that top brands trust to handle their most critical logistics needs.

Whistl blend deep industry expertise and tech-enabled solutions to set the standard in rapidly moving world.

Before At Last

With a reputation built on a substantial mail, fulfilment, and parcel business, Whistl wanted to bring their returns proposition up to scratch. The existing alternatives of either paper labels in boxes or the limiting carrier websites was falling short for both Whilst and their clients.

As part of an ongoing initiative, the business evaluated the leading vendors in the market, but ultimately nothing clicked. After five years of searching and multiple tenders, they still hadn’t found an approach that could cater to their scale as market leader whilst retaining a deep customer-first approach. The issue was the longer it took to get a solution in place — the larger risk it posed of clients looking for alternatives that could provide a 360 degree service.

As part of an ongoing initiative, the business evaluated the leading vendors in the market, but ultimately nothing clicked.

After passing on legacy providers, Whistl prioritising finding a partner who was nimble, tech-native and willing to take a long term view.

Laying the right tracks

After a serendipitous introduction, At Last was introduced to the senior management team at Whistl. Despite the difference in size, it quickly became clear that this wasn’t just a deal — it was a collaboration toward a common goal. Forget one-size-fits-all, a returns system tailored to Whistl’s expansive setup.

After a serendipitous introduction, At Last was introduced to the senior management team at Whistl. Despite the difference in size, it quickly became clear that this wasn’t just a deal — it was a collaboration toward a common goal

Our Head of Engineering provided hands on support with At Last’s API, so Whistl could integrate into their warehouse management system, ParcelHub. With in less that a month, return label and tracking data was flowing into ParcelHub in real-time, giving Whistl end-to-end visibility and eliminating the old paper chase.

At Last unlocked the ability for any Whistl account manager to kickstart the creation of a branded returns portal, each customised to their client’s specific needs — allowing the business to continue to offer the excellent level of customer support the business was built on.

On the commercial front, At Last provided Whistl’s sales team with specialist support that packed a punch 🥊. At Last helped the 3PL land some of their most strategically important deals and shore-up existing accounts. This wasn’t just about software—it was a collaborative effort across sales teams that actively reinforced Whistl’s market position and made their business more compelling as market leaders.

At Last helped the 3PL land some of their most strategically important deals and shore-up existing accounts.

Back in the driving seat

Whistl’s new returns solution was packed with impactful features and above-and-beyond support that moved the needle for their business. Their super parent-child account enabled creation of unlimited returns portals — each boosting client relationships. At Last’s API opened the door to varied reverse logistics usecases, covering client needs across recycling to reseller programmes.

Real-time integration with their WCMS provided full visibility over returns labels and tracking data as well as meshing their other core infrastructure, allowing the business to operate with full continuity.

Dedicated commercial, technical and onboarding support ensured Whistl could win, integrate and support their varied client base — from mom-and-pop shop to publicly listed companies.

The final result? A complete logistics proposition that keeps Whistl in the drivers seat!

Dedicated commercial, technical and onboarding support ensured Whistl could win, integrate and support their varied client base — from mom-and-pop shop to publicly listed companies.

Are you a leading logistics business looking to grow your market share?

Join forces with the team powering Whistl’s go-to-market on all things returns.
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