smol isn’t just small—it’s mighty! As an eco-conscious brand, smol is redefining everyday cleaning essentials with sustainable alternatives that don’t compromise on quality. Committed to making a positive impact, smol is leading the charge in tackling plastic waste, all while delivering products that make cleaning simpler, greener, and more effective. Their approach proves that even small changes can create make the difference for the planet.
As an eco-conscious brand, smol is redefining everyday cleaning essentials with sustainable alternatives that don’t compromise on quality.
smol wanted to close the loop on their plastic containers—no landfill, no waste, just endless reuse.
The challenge arose when Smol were set to launch a new plastic-based product line and needed an easy way to encourage their customers to send back used items for a refill.
They envisioned a seamless process that would breathe new life into used containers while staying true to their eco-friendly ethos. Smol knew their planet-loving community valued convenience just as much as sustainability, so they needed a solution that was effortless for users, impactful for the planet, and fully aligned with their green goals.
Smol knew their planet-loving community valued convenience just as much as sustainability…
At Last worked its magic by repurposing our trusty returns portal into a champion of sustainability. With just a few clicks, customers could enter the email address they used for their purchase, sync with the smol backend to check if the customer had made a previous purchase of the relevant product type and then instantly generate a returns label to send back the empty container for refilling. All labels were, naturally. 🌲 The process was quick, easy, and designed to make recycling as fluid as possible.
Once packaged up, the used containers were sent straight back to Smol HQ, ready to begin their second life.
Thanks to their clever new system, smol dodged a CO2 bullet, all while delivering a seamless, eco-friendly experience. The containers that once had nowhere to go, found new lease of life proving that even the smallest changes can have an outsize massive impact. smol’s commitment to sustainability shone brigh when lanching new product lines, reinforcing their sustainability values in a way that felt fully embedded into their offering. smol’s collaboration with At Last showed that big change often starts with simple steps.
