Maebe is the new fashion label that everyone is talking about 💅🏻. Founded by Molly-Mae Hague, Maebe’s highly anticipated first drop on September 29th 2024, sold out in just 24 minutes.
Maebe is all about keeping it cool and classic with a modern twist. Founded by Molly-Mae, the brand takes British heritage vibes and gives them a fresh makeover with pieces that are as versatile as they are stylish. Think timeless fashion, but with a fun, effortless feel that moves with you. Whether it’s a chic denim or that go-to set for a busy day, Maebe's got you covered for looks that last and evolve, just like Molly-Mae’s journey from influencer to fashion boss.
Maebe’s highly anticipated first drop on September 29th 2024, sold out in just 24 minutes.
When Maebe came broke onto the fashion scene in late 2024, it wasn’t just another brand, it was Molly-Mae’s vision reimagined in fabric form. The brand was ready to serve up timeless style and classic British vibes with a touch of Molly-Mae magic. But with great style comes great responsibility, and Maebe knew they needed a returns solution that could keep pace with their smooth operations and speedy go-to-market.
The brand was ready to serve up timeless style and classic British vibes with a touch of Molly-Mae magic. But with great style comes great responsibility…
They wanted Molly’s community to feel as fabulous sending back an item as they did when they ordered it. Minimal process, no headaches, just a returns journey as sleek as their favourite sweater.
When Maebe and their fufilment company first got in touch — time was of the essence. Their first drop was just around the corner and they needed to be up and running quickly.
The new label expected more than just a simple returns portal, they wanted an approach that was flexible, fast, and put their customers first. From day one Maebe let us know they wanted control over their returns policy, ensuring customers could only start returns within a 2 weeks, whilst providing an intuitive, self-serve process. Giving their customers choice of carrier was important with access to multiple drop-off locations across the UK, so too was offering a simple, crisp experience to match their minimal website and branding.
Maebe wanted an approach that was flexible, fast, and put their customers first.
Enter At Last. After being recommended by Maebe’s fufilment partner, the two teams jumped on a call less than 48 hours later. From automating the entire returns process for Maebe’s fanbase to offering the leading carrier options, At Last’s solution ticked all the right boxes 📦. Maebe’s customers could easily return items at a time and place to suit them with real-time updates at every step.
With the dashboard Maebe’s team was given complete visibility on new returns created by customers and their fufilment partner had foresight on what was coming back before it even left the customer’s hands. Together with Maebe, the At Last team helped with a made-to-measure returns policy — keeping customers returning on time and giving their CS team some breathing room.
Newly armed with At Last’s platform, Maebe went on to launch their first drop with confidence, knowing that they had a customer-first returns experience and the back-office tooling to stay one step ahead in a period of growth and high expectation from their community.
Just like Maebe, we like to move swiftly. Before Maebe went live with their first drop, our team had deployed two new and bespoke product improvements
Maebe shared some great feedback with our product team during onboarding. Just like Maebe, we like to move swiftly. Before Maebe went live with their first drop, our team had deployed two new and bespoke product improvements — the first providing an extra grace period for delivery time and the second giving customers more clarity on the cost to returns. How’s that for a fast turnaround.
With a flexible, automated system that gives both Maebe and their shoppers control, the Molly-Mae’s brand is setting its sight on new, larger and more exciting drops as they approach peak season.
The partnership isn’t just about going through the motions when it comes to returns, it’s about making every customer touchpoint smooth, speedy and stress-free, allowing brands to take on ambitious goals with peace of mind and sure-footedness! Better include some heals in that next drop Molly.
